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Our Staff

Meet the incredible team behind Jeff Walters Jewellers

Jeff Walters

Owner / CEO

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Meet Jeff: The Visionary Behind Jeff Walters Jewellers

In October 1998, Jeff Walters Jewellers burst onto the scene in Barrie, Ontario, bringing a fresh and innovative approach to the jewelry business. Jeff had dreamed of revolutionizing the jewelry-buying experience for most of his adult life, and he made it happen! "Our mission," says Jeff, "is to transform the jewellery buying process into a pleasant, relaxed, and entertaining experience where customers learn everything we know about diamonds and custom design."

Jeff’s vision was to create a store and website where customers feel comfortable and empowered in their purchasing decisions. With years of experience working in his father's jewelry stores, Jeff developed a unique system that focuses on education and personalized service. He realized that customers want to be informed and involved in their choices, especially when it comes to diamonds and custom designs. Thus, Jeff Walters Jewellers was born as a place of learning and creativity.

Running a successful jewellery company keeps Jeff busy, but he always makes time for his customers. Whether you’re visiting the store or have a question, Jeff and his friendly team are always ready to help. So, drop by or give us a call—you’ll be glad you did, and you might even learn something new!

Yvonne Sucharzewski

Office Manager

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Meet Yvonne: The Heartbeat of Jeff Walters Jewellers

Since the doors opened in 1998, Yvonne has been the backbone of Jeff Walters Jewellers. As our Office Manager, she expertly handles all in-store accounting and administrative activities, ensuring everything runs smoothly. Yvonne's unwavering commitment and keen attention to detail empower us to make sound decisions daily. But it’s her blend of creativity and humor that truly sets her apart.

Need help with an order or repair? Yvonne is your go-to person. For over a quarter century, customers have adored and respected her not just for her professionalism, but for her ability to make them laugh, remember their stories, and help them make informed decisions. Yvonne’s warmth and dedication have made her a beloved part of our family and yours.

Jon Letham

Jewellery Consultant

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Meet Jon Letham: The Master of Custom Men’s Rings

Introducing Jon Letham, our expert in custom-designed men’s rings! Jon has dedicated himself to mastering the art of men’s ring design, taking extensive courses and studies to perfect his craft. His deep knowledge of men’s ring designs, sizing tricks, and all types of repairs makes him an invaluable asset to Jeff Walters Jewellers.

With over a decade of retail experience and a stint in the automotive manufacturing sector, Jon brings a unique blend of precision and customer service to our team. Customers love his friendly demeanor and appreciate his exceptional service skills. As a former customer himself, Jon knows firsthand the warmth and welcoming atmosphere of our store and is eager to share that experience with you. Whether you’re looking for a custom design or need advice on ring sizing and repairs, Jon is here to help and impress!

Shanon McGuinness

Jewellery Designer / Personal Shopper

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Meet Shanon our Custom Jewellery Designer

Shanon has been a cherished member of the Jeff Walters Jewellers team since 1998, starting part-time while in high school and continuing during her university breaks. After gaining over a decade of retail operations experience in the Middle East, she returned to Canada in 2017 with a wealth of expertise in design and customer service.

Recently, Shanon completed a series of prestigious courses through the renowned GIA program, including an intensive week in New York focused on Diamond Grading with both genuine and lab-created diamonds. As our in-house custom design specialist, Shanon’s knowledge and passion are not only evident but also make the design process immensely enjoyable for our customers. Her skill and enthusiasm ensure that every appointment is an educational and delightful experience.

Sue Walters

Digital Marketing Manager

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Meet Susan Walters: The Digital Dynamo of Jeff Walters Jewellers

Meet Susan Walters, the proud wife of Jeff Walters and a powerhouse in her own right! After a stellar 30-year teaching career with the Simcoe County District School Board, Susan joined the Jeff Walters Jewellers team in April 2017. Trading in her chalkboard for a digital dashboard, she has seamlessly taken over all our social media and website platforms as our Digital Marketing Manager.

Susan’s incredible interpersonal skills, honed over decades of teaching, make her a joy to work with and a key asset to our team. She brings a confident and compassionate touch to all her interactions, ensuring our online presence is as warm and welcoming as our store. Her clear communication and dedication to customer satisfaction shine through every post and update, making sure you always find exactly what you’re looking for.

Susan is excited to meet all of you during your visits to the store, so don’t hesitate to say hello. With Susan at the helm of our digital world, you can trust that you're in good hands, both online and offline!


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Click below to schedule an appointment with Shanon at our store to come in and discuss some design options for your custom engagement ring, matching wedding band and other custom jewellery needs. Let's have some fun!

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