Gold comes in three common colors—yellow, white, and pink—each offering a unique look depending on the alloys mixed with the gold. Pure gold, known as 24 karat, is naturally yellow, but it’s too soft for everyday wear. By mixing pure gold with other metals, jewellers create different colors and increase the durability of the gold. Yellow gold typically uses a mix of copper and zinc, maintaining a warm, classic appearance that closely resembles the color of pure gold. Pink or rose gold gets its beautiful blush tone from a higher percentage of copper in the alloy.

White gold, on the other hand, is created by blending gold with stronger metals like nickel, palladium, or silver. These alloys not only give white gold its silvery-white appearance but also make it harder and more durable than yellow or pink gold. This is why white gold is a popular choice for engagement rings and wedding bands, as it holds up better to daily wear. Although white gold may require rhodium plating to maintain its bright finish, its strength makes it an ideal option for rings that will be worn constantly.

The difference in gold color comes down to the type and amount of metals mixed with the gold, with each color offering its own benefits. While yellow and pink gold are softer, white gold’s combination of metals makes it the strongest of the three. At Jeff Walters Jewellers, we can help you explore the different colors of gold and choose the one that best suits your style and needs, whether you’re looking for timeless yellow, romantic pink, or durable white gold.